Robin Good makes some interesting observations about the future of radio in a world with podcasting, though it seems to me that he glosses over how talk radio will be changed by podcasting/netcasting.

Music radio as we have known it is probably dead, and not because of satellite radio or netcasting. Radio has killed radio as an entertainment medium; they have advertised and marketed to us until our ears started to bleed, and now people are giving up. In addition, the nature of the technology makes audiences very hard to measure, meaning either the technology has to get better or advertising rates will drop (to keep advertisers with radio). As the television and Internet audience measurement technology improves this will probably negatively influence the world of commercial radio. There are too many other alternatives, including netcasting, to be annoyed by the commercial pitches. After all, the content of music radio is not original.

Hold on! There is some radio programming that is original: news (from public radio, mostly), sports, and talk radio. Live sporting events probably don’t have a strong future in the netcasting world, and public radio has done a great job with exploiting podcasting, but talk radio still can be developed further.

One of my favorite podcasts is the radio show done by T.D. Mischke. In fact, I listen to a bootleg podcast of his two hour weekday show. Someone I don’t even know records the show, taking out all advertising other than the live commercials that Mischke himself reads (which can be very entertaining themselves). This is a great service to Mischke fans, and maybe some view of the future of talk radio in a netcasting world?

Comments on radio and podcasting is a post from: Netcast Blog

Tags:radio, radio

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